Leaked documents from an ongoing lawsuit between Facebook and Six4Three revealed that Facebook gave a number of dating apps such as Bumble and Tinder special access to user data.
In 2014, Facebook decided to stop third-party apps from accessing its data — friend lists and liked pages. Most apps were told that they had until 2015 to comply with the new policy, but other apps were given special privileges. Or, as Facebook calls it, “whitelisted.”
Whitelisted apps continued accessing user data.
One app, in particular, was given extra special treatment. That app was Tinder.
So, if you’re like us, you’re probably wondering why Tinder was given preferential treatment? And, we’ll tell you one thing, it didn’t stem from the goodness of Mark Zuckerberg’s heart.
In fact, in exchange for accessing Facebook data, Tinder allowed Facebook to share rights in its trademark of “MOMENTS.”
According to Mashable, “other dating apps, such as Bumble, Hinge, and Coffee Meets Bagel, were also whitelisted; one reason given was “because they are getting high profile.”
At the time, it seemed like Facebook and Tinder were a relationship made in data heaven.
Then, the Cambridge Analytica scandal happened.
Last year, thanks to Facebook’s post-Cambridge Analytica damage-control moves around third-party data access, the Tinder app crashed.
Although Facebook and Tinder’s relationship didn’t end in data bliss, the leaked documents shed light on how Facebook “hoarded and doled out user data before the Cambridge Analytica Scandal.”